YOU ARE A CORPORATION

In today’s Corporate world the Merchandising function has become a key enabler to accomplish the strategic priorities of any company that commercialize consumer products or services.

What do Merchants do? Simple, they create assortments for the channels of distribution where the company operate, including their own retail, if it exists.

Why? Because those assortments will determine the consumer experience with their brand at retail… and those experiences should always be PREMIUM.

From Big Brands to Small Business, all need to have a distribution plan for their product line and think long term where, when and how much/many of their products will land in the marketplace. They need to plan with retail end in mind.

Services:

Free 1st hour consultation
This is the time that we will start to discuss your projects, your challenges and the opportunities for your business. In this first contact, we will be able to understand if our consulting services can add any value to your company and agree on how we can work together in the future.

Business Evaluation
A good diagnosis of the situation is critical to ‘plan the work’. Whether you need to reset or expand your business or you want to create a startup, we will explore the following areas:

• Your core consumer, with specific emphasis on his/her purchase patterns
• Your portfolio of products and their life cycle
• Your distribution strategy: channels of distribution where your company currently operates and potential opportunities to be served
• Pricing strategy and impact on your P&L

The outcome of this service will be a complete diagnosis of your business and specific action plan.

Action Plan
We will help you to ‘work the plan’ focusing on specific and measurable actions to reach our goals. We will incorporate Merchandising principles in your organization to generate additional growth. The ultimate goal will be to maximize the opportunities of your channels of distribution and create the maximum number of premium retail interactions between the consumer and your brand and products.

The services of Merchant XXI will be invoiced by the hour of consulting or by project. During our initial consultation time we will discuss the best way to work together based on your needs and budget.